Friday, March 21, 2008

Search Engine Optimization - Is it for me?

SEO or search Engine Optimization is a processs of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.

If done properly SEO can bring a lot of traffic and continuous visitors to your website or blog. Search engines send highly targeted traffic to your website and rank you for multiple, relevant keywords.

Should I appoint an SEO company or do it on my own?
If you are a budding business and your website needs a stream of targeted traffic you should go with an SEO company that plans out the whole SEO and SEM procedures. The SEO company should also target only relevant keywords. Theres no point sending a person looking for slippers to an adidas sports shoes website!

WebEfforts from the UK does a very nice job of identifying the keywords, optimizing and link building!

Go check them out!